Hi, I’m Luis M. Novo. I was born in Guadalajara, Jalisco in 1985. Since I was little I learned from my parents the importance of business and social activism to make the world a better place.

I’ve traveled dozens of countries around the world gaining a wide variety of knowledge, from philosophy to entrepreneurship. To travel is to start an internal and external journey, where you get to know yourself and the world you are traveling. I firmly believe that human beings must have a purpose in life, philosophy and thrive.

Currently I’m Co-founder of located in Houston, Texas. Where we manufacture Food Trucks.

Co-founder of in Mission, Texas. That applies advanced neuro-education techniques.

Founder of The Novo Agency, creative marketing agency located in Monterrey, Nuevo León and Mission, Texas.

Founder of Novo Tequila, "A new concept of tequila".

Founder of Match Ideas, based in Monterrey, Nuevo León and Mission, Texas. Consulting for entrepreneurs.

This manual aims to help people to star-up with success, bringing them a methodology that includes tactics and useful tools.