Dominates all areas of business
[Motivate and incentive your team]
Research & Development
[4 types of innovation according to Clayton Christensen: Product, Process, Market and Disruptive]
Marketing / Sales
Accounting / Finance
BUILD an audience
All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. So build an audience. Speak, write, blog, tweet, make videos - whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience.
That means you need to avoid hiring delegators, those people who love telling others what to do. Delegators are dead weight for a small team. Managers of one are people who come up with their own goals and execute them. They don’t need heavy direction.