Marketing Strategy

Every strategy must begin by defining the objectives:

PROSPECT

SELL

COMMUNICATE

service

SAVE MONEY

IMPACT

OTHERS

After you have clarified your objectives, you must achieve:

ATTENTION:
Create brands and campaigns that generate impact. Be creative, use tactics such as the “Marketing Warfare”.

INTEREST:
Communicate a clear and concise message to build the market’s interest.

DESIRE:
Use creativity and communication to create desire.

ACTION:
At the end, that action will turn into sales.

 

Create Prospects!!

1. Giving speeches.

2. Being published.

3. Small scale seminars.

4. Networking in a proactive way.

5. Participating in industry events.

6. Interacting with key influences and industry leaders.

 

4ps

PRODUCT [Define your product/service]

PROMOTION [Define your promotion channels. Online y Offline]

PRICE [Define the price]

PLACE [Define how would you distribute or deliver your product/service]

ONLINE

[E-MARKETING]

 

Allows you to post and promote your business online through links and paid advertisement. e.g. Adwords, PCC [Pay Per Click]

Try to get the top search engine positions, in a natural way, by creating videos, social media content, blogs, etc.

 

OFFLINE

[TRADITIONAL MARKETING]