Every strategy must begin by defining the objectives:
After you have clarified your objectives, you must achieve:
Create brands and campaigns that generate impact. Be creative, use tactics such as the “Marketing Warfare”.
Communicate a clear and concise message to build the market’s interest.
Use creativity and communication to create desire.
At the end, that action will turn into sales.
1. Giving speeches.
2. Being published.
3. Small scale seminars.
4. Networking in a proactive way.
5. Participating in industry events.
6. Interacting with key influences and industry leaders.
PRODUCT [Define your product/service]
PROMOTION [Define your promotion channels. Online y Offline]
PRICE [Define the price]
PLACE [Define how would you distribute or deliver your product/service]
Allows you to post and promote your business online through links and paid advertisement. e.g. Adwords, PCC [Pay Per Click]
Try to get the top search engine positions, in a natural way, by creating videos, social media content, blogs, etc.